Wikinomics

It is all about making money thought the use of sharing.

Peering a great example flicker lets you share photos for free.

Free creativity

Nine Inch Nails

When Trent Reznor decided to shake up the music industry through a new distribution model, the Nine Inch Nails front-man used CC as an anchor point, releasing the Grammy nominated Ghosts I-IV under a CC Attribution-NonCommercial-ShareAlike license. While Reznor gave the first disc away for free digitally, NIN sold tiered offerings ranging from a $5 download of the full album to a $300 premium box set. Limited to 2,500 units, the box set netted $750,000 in profit for the band. Ghosts went on to become the #1 paid MP3 download on Amazon.com for 2008. NIN’s next album, The Slip, was released for free under the same license, fueling a sold-out tour.

Flickr

Flickr was one of the first major online communities to incorporate Creative Commons licensing options into its user interface, giving photographers around the world the easy ability to share photos on terms of their choosing. As the Flickr community grew, so did the number of CC-licensed images — currently there are well over 200 million on the site — establishing Flickr as the Web’s single largest source of CC-licensed content. Flickr’s services have grown to include a CC image portal and advanced CC search features, making the site one of world’s most useful resources for discovering creativity that is available for free and legal sharing, use, and remixing.

Democratised last.fm MOG

Thinking globally