Evaluate the ways in which media producers have taken advantage of convergence?

With this you can see it is all about how the producers have taken advantage of convergence but their is some points that will mean that they didn't think of convergence very well and have not taken advantage to it fully. I believe how every they have figured out how to take advantage of it and i will tell you by using film industry music industry and social networking.

I believe that with the idea of kickstarter coming about it has made it very easy for the producers to make an idea and get it out their to the public eye. This is because with kickstarter it is very easy to find people that are willing to back a winning horse and something that will make money in the end. So with kickstarter it allows us to take advantage of technological convergence thought the use of the Internet. This is because when on kickstarter the audience have a chance to fund the project, comment, share and even link the video idea. So with a film called veronica mars on kickstarter they wanted to raise $2 million to produce the film and they did this with in 10 minutes braking the record for fastest $1 million and $2 million raised. This talks all about the push pull theory this is because allows us to produce the media ourselves now instead of waiting for the media gods which is what Chandler was all about with this theory. So with kickstarter i believe it proves the idea of them taken advantage of convergence because it is a great way for them to make money off it in the end. In the future i believe because their are more people using kickstarter with over 61,000 projects now underway with over 6.1million people using it, their will be an increase of people wanting to produce their own content thought the funding of kickstarter as it allows them to make something they want without the media gods saying no.

Wikinomics

It is all about making money thought the use of sharing.

Peering a great example flicker lets you share photos for free.

Free creativity

Nine Inch Nails

When Trent Reznor decided to shake up the music industry through a new distribution model, the Nine Inch Nails front-man used CC as an anchor point, releasing the Grammy nominated Ghosts I-IV under a CC Attribution-NonCommercial-ShareAlike license. While Reznor gave the first disc away for free digitally, NIN sold tiered offerings ranging from a $5 download of the full album to a $300 premium box set. Limited to 2,500 units, the box set netted $750,000 in profit for the band. Ghosts went on to become the #1 paid MP3 download on Amazon.com for 2008. NIN’s next album, The Slip, was released for free under the same license, fueling a sold-out tour.

Flickr

Flickr was one of the first major online communities to incorporate Creative Commons licensing options into its user interface, giving photographers around the world the easy ability to share photos on terms of their choosing. As the Flickr community grew, so did the number of CC-licensed images — currently there are well over 200 million on the site — establishing Flickr as the Web’s single largest source of CC-licensed content. Flickr’s services have grown to include a CC image portal and advanced CC search features, making the site one of world’s most useful resources for discovering creativity that is available for free and legal sharing, use, and remixing.

Democratised last.fm MOG

Thinking globally

Future of film and internet

Sprint has rolled out an interactive on-screen cinema experience that encourages moviegoers to turn off their mobile device in exchange for a custom mobile phone dream.

More than 1,000 NCM Movie Theaters will show the experience on nearly 18,000 screens as part of Sprint’s courtesy-message sponsorship that asks moviegoers to turn off their phones prior to the start of a movie. Sprint worked with brand agency Digitas and ad agency Leo Burnett on the mobile initiative.

“Many have created on-screen cinema spots before, but no one has tied it to a phone experience,” said Kevin Drew Davis, executive vice president and executive creative director at Digitas, Boston.

“We’ve taken cinema from the silver screen to your mobile phone, all while activating a social community that can spread the word outside the theater,” he said.

How it worksDuring the user’s movie theater experience, Sprint’s 40-second public service announcement will direct users to text the keyword DREAM to the short code 60602 before putting their mobile phone to sleep.

When users turn their device back on after the movie, they will find a text asking them to opt-in via Facebook.

After opting-in, users are rewarded with a personalized 15-second video clip capturing what the device has been “dreaming” while it was ”sleeping.”

The personalized dream is developed over a two-hour period and leverages Facebook activity – photos and specified interests – to create a dream relevant to each user’s phone.

Additionally, users can share the personalized dream with friends and followers via Facebook, Twitter and other social networks.

“Our mission was to create something that would take full advantage of the power and scale of a cinematic experience," said Michael Boychuk, senior vice president and executive creative director at Leo Burnett.

"We challenged ourselves to shoot Dream without any computer-generated graphics and instead used a full-size art installation,” he said. “We wanted to make sure the film was captivating, so much that opting-in to the mobile experience was a no-brainer, and I think we accomplished that."

http://www.raindance.co.uk/site/index.php?id=49,5078,0,0,1,0
http://www.riaa.com/physicalpiracy.php?content_selector=piracy_online_the_law
http://www.theguardian.com/technology/2012/jan/22/sopa-pipa-johhn-naughton

http://www.huffingtonpost.com/cadell-last/the-future-of-the-interne_2_b_4453572.html

Facts about social networking

1. The fastest growing demographic on Twitter is the 55-64 year age bracket.

• This demographic has grown 79% since 2012.


• The 45-54 year age bracket is the fastest growing demographic on both Facebook and Google+.


• For Facebook, this group has jumped 46%.


• For Google+, 56%.

3. YouTube reaches more U.S. adults aged 18-34 than any cable network

Independent films

Independent Film Distribution

An independent film is a professional film production resulting in a feature film that is produced mostly or completely outside of the major film studio system. In addition to being produced and distributed by independent entertainment companies, independent films are also produced and/or distributed by subsidiaries of major film studios.

INDIE RIGHTS FILMS: NELSON MADISON FILMS

Indie Rights Films is a subsidiary of Nelson Madison Films

Evidence for the shift of the longtail in action - more and more smaller films are becoming distributed and receiving awards. 

It enables smaller productions to receive a global audience by having videos posted on YouTube. 

Indie Rights offers distribution and technology services to filmmakers who have feature-length films that have not yet found an audience. We also arrange licensing of film content to qualified buyers for broadcast and cable TV. 

An example of a trailer:

YouTube Channel: Global Audience

Blog: Share with audience's and allows them to contribute to ideas and respond to the works 

ORCHARD MOVIES: YouTube channel allows for a global audience 

However, you have to rent the film - which is positive as it enables the distributors to receive a profit and gain a global audience at the same time. 

Crowdfunding

Crowdfunding

• Crowdfunding is the collective effort of individuals who network and pool their money usually via the internet to support works initiated by other people: for example: films, music or artworks.

 

• It can also refer to the funding of a company by selling small amounts of equity to many investors

 

• Crowdfunding models involve a variety of participants. They include the people or organizations that propose the ideas and/or projects to be funded, and the crowd of people who support the proposals. Crowdfunding is then supported by an organization (the "platform") which brings together the project initiator and the crowd

 

• The inputs of the individuals in the crowd trigger the crowdfunding process and influence the ultimate value of the offerings or outcomes of the process. Each individual acts as an agent of the offering, selecting and promoting the projects in which they believe. They will sometimes play a donor role oriented towards providing help on social projects. In some cases they will become shareholders and contribute to the development and growth of the offering.

 

Sellaband:

 

•  is a music website that allows artists to raise the money from their fans and the SellaBand community in order to record a professional album. SellaBand uses the mechanisms of Crowd-funding and is to be seen as a Direct-to-Fan / Fan-funded music platform utilising a Threshold Pledge System / Provision Point Mechanism.

SellaBand 2

• On October 1, 2009, SellaBand launched a new model that gave artists total flexibility in their fan funding plans and did not take rights. Any artist, signed or unsigned, could use SellaBand to fund any project

VERONICA MARS FILM:

• Following the series' cancellation, Rob Thomas wrote a feature film script continuing the storyline, but Warner Bros. Pictures opted not to fund the project at the time.
• On March 13, 2013, Thomas and star Kristen Bell launched a fundraising campaign to produce the film through Kickstarter, offering various incentives to those who donated $10 or more. 
•  It made$2 million in less than ten hours. In its first day on Kickstarter, the project broke the record as the fastest project to reach first $1 million, then $2 million; it also achieved the highest minimal pledging goal achieved and was the largest successful film project on Kickstarter.
•  On its final campaign day, the project broke the record for the most backers on a single Kickstarter project, previously held by the Double Fine Adventure. Afterwards, the film earned a greenlight from Warner Bros. Digital Distribution

 The budget for the film was $6 million

 

David gauntlett