Evaluate the ways in which media producers have taken advantage of convergence?

With this you can see it is all about how the producers have taken advantage of convergence but their is some points that will mean that they didn't think of convergence very well and have not taken advantage to it fully. I believe how every they have figured out how to take advantage of it and i will tell you by using film industry music industry and social networking.

I believe that with the idea of kickstarter coming about it has made it very easy for the producers to make an idea and get it out their to the public eye. This is because with kickstarter it is very easy to find people that are willing to back a winning horse and something that will make money in the end. So with kickstarter it allows us to take advantage of technological convergence thought the use of the Internet. This is because when on kickstarter the audience have a chance to fund the project, comment, share and even link the video idea. So with a film called veronica mars on kickstarter they wanted to raise $2 million to produce the film and they did this with in 10 minutes braking the record for fastest $1 million and $2 million raised. This talks all about the push pull theory this is because allows us to produce the media ourselves now instead of waiting for the media gods which is what Chandler was all about with this theory. So with kickstarter i believe it proves the idea of them taken advantage of convergence because it is a great way for them to make money off it in the end. In the future i believe because their are more people using kickstarter with over 61,000 projects now underway with over 6.1million people using it, their will be an increase of people wanting to produce their own content thought the funding of kickstarter as it allows them to make something they want without the media gods saying no.

Wikinomics

It is all about making money thought the use of sharing.

Peering a great example flicker lets you share photos for free.

Free creativity

Nine Inch Nails

When Trent Reznor decided to shake up the music industry through a new distribution model, the Nine Inch Nails front-man used CC as an anchor point, releasing the Grammy nominated Ghosts I-IV under a CC Attribution-NonCommercial-ShareAlike license. While Reznor gave the first disc away for free digitally, NIN sold tiered offerings ranging from a $5 download of the full album to a $300 premium box set. Limited to 2,500 units, the box set netted $750,000 in profit for the band. Ghosts went on to become the #1 paid MP3 download on Amazon.com for 2008. NIN’s next album, The Slip, was released for free under the same license, fueling a sold-out tour.

Flickr

Flickr was one of the first major online communities to incorporate Creative Commons licensing options into its user interface, giving photographers around the world the easy ability to share photos on terms of their choosing. As the Flickr community grew, so did the number of CC-licensed images — currently there are well over 200 million on the site — establishing Flickr as the Web’s single largest source of CC-licensed content. Flickr’s services have grown to include a CC image portal and advanced CC search features, making the site one of world’s most useful resources for discovering creativity that is available for free and legal sharing, use, and remixing.

Democratised last.fm MOG

Thinking globally

Future of film and internet

Sprint has rolled out an interactive on-screen cinema experience that encourages moviegoers to turn off their mobile device in exchange for a custom mobile phone dream.

More than 1,000 NCM Movie Theaters will show the experience on nearly 18,000 screens as part of Sprint’s courtesy-message sponsorship that asks moviegoers to turn off their phones prior to the start of a movie. Sprint worked with brand agency Digitas and ad agency Leo Burnett on the mobile initiative.

“Many have created on-screen cinema spots before, but no one has tied it to a phone experience,” said Kevin Drew Davis, executive vice president and executive creative director at Digitas, Boston.

“We’ve taken cinema from the silver screen to your mobile phone, all while activating a social community that can spread the word outside the theater,” he said.

How it worksDuring the user’s movie theater experience, Sprint’s 40-second public service announcement will direct users to text the keyword DREAM to the short code 60602 before putting their mobile phone to sleep.

When users turn their device back on after the movie, they will find a text asking them to opt-in via Facebook.

After opting-in, users are rewarded with a personalized 15-second video clip capturing what the device has been “dreaming” while it was ”sleeping.”

The personalized dream is developed over a two-hour period and leverages Facebook activity – photos and specified interests – to create a dream relevant to each user’s phone.

Additionally, users can share the personalized dream with friends and followers via Facebook, Twitter and other social networks.

“Our mission was to create something that would take full advantage of the power and scale of a cinematic experience," said Michael Boychuk, senior vice president and executive creative director at Leo Burnett.

"We challenged ourselves to shoot Dream without any computer-generated graphics and instead used a full-size art installation,” he said. “We wanted to make sure the film was captivating, so much that opting-in to the mobile experience was a no-brainer, and I think we accomplished that."

http://www.raindance.co.uk/site/index.php?id=49,5078,0,0,1,0
http://www.riaa.com/physicalpiracy.php?content_selector=piracy_online_the_law
http://www.theguardian.com/technology/2012/jan/22/sopa-pipa-johhn-naughton

http://www.huffingtonpost.com/cadell-last/the-future-of-the-interne_2_b_4453572.html

Facts about social networking

1. The fastest growing demographic on Twitter is the 55-64 year age bracket.

• This demographic has grown 79% since 2012.


• The 45-54 year age bracket is the fastest growing demographic on both Facebook and Google+.


• For Facebook, this group has jumped 46%.


• For Google+, 56%.

3. YouTube reaches more U.S. adults aged 18-34 than any cable network

Independent films

Independent Film Distribution

An independent film is a professional film production resulting in a feature film that is produced mostly or completely outside of the major film studio system. In addition to being produced and distributed by independent entertainment companies, independent films are also produced and/or distributed by subsidiaries of major film studios.

INDIE RIGHTS FILMS: NELSON MADISON FILMS

Indie Rights Films is a subsidiary of Nelson Madison Films

Evidence for the shift of the longtail in action - more and more smaller films are becoming distributed and receiving awards. 

It enables smaller productions to receive a global audience by having videos posted on YouTube. 

Indie Rights offers distribution and technology services to filmmakers who have feature-length films that have not yet found an audience. We also arrange licensing of film content to qualified buyers for broadcast and cable TV. 

An example of a trailer:

YouTube Channel: Global Audience

Blog: Share with audience's and allows them to contribute to ideas and respond to the works 

ORCHARD MOVIES: YouTube channel allows for a global audience 

However, you have to rent the film - which is positive as it enables the distributors to receive a profit and gain a global audience at the same time. 

Crowdfunding

Crowdfunding

• Crowdfunding is the collective effort of individuals who network and pool their money usually via the internet to support works initiated by other people: for example: films, music or artworks.

 

• It can also refer to the funding of a company by selling small amounts of equity to many investors

 

• Crowdfunding models involve a variety of participants. They include the people or organizations that propose the ideas and/or projects to be funded, and the crowd of people who support the proposals. Crowdfunding is then supported by an organization (the "platform") which brings together the project initiator and the crowd

 

• The inputs of the individuals in the crowd trigger the crowdfunding process and influence the ultimate value of the offerings or outcomes of the process. Each individual acts as an agent of the offering, selecting and promoting the projects in which they believe. They will sometimes play a donor role oriented towards providing help on social projects. In some cases they will become shareholders and contribute to the development and growth of the offering.

 

Sellaband:

 

•  is a music website that allows artists to raise the money from their fans and the SellaBand community in order to record a professional album. SellaBand uses the mechanisms of Crowd-funding and is to be seen as a Direct-to-Fan / Fan-funded music platform utilising a Threshold Pledge System / Provision Point Mechanism.

SellaBand 2

• On October 1, 2009, SellaBand launched a new model that gave artists total flexibility in their fan funding plans and did not take rights. Any artist, signed or unsigned, could use SellaBand to fund any project

VERONICA MARS FILM:

• Following the series' cancellation, Rob Thomas wrote a feature film script continuing the storyline, but Warner Bros. Pictures opted not to fund the project at the time.
• On March 13, 2013, Thomas and star Kristen Bell launched a fundraising campaign to produce the film through Kickstarter, offering various incentives to those who donated $10 or more. 
•  It made$2 million in less than ten hours. In its first day on Kickstarter, the project broke the record as the fastest project to reach first $1 million, then $2 million; it also achieved the highest minimal pledging goal achieved and was the largest successful film project on Kickstarter.
•  On its final campaign day, the project broke the record for the most backers on a single Kickstarter project, previously held by the Double Fine Adventure. Afterwards, the film earned a greenlight from Warner Bros. Digital Distribution

 The budget for the film was $6 million

 

David gauntlett

facts about youtube

Facts:

60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.

Over 4 billion videos are viewed a day

Over 800 million unique users visit YouTube each month

Over 3 billion hours of video are watched each month on YouTube

More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years

70% of YouTube traffic comes from outside the US

YouTube is localized in 39 countries and across 54 languages

In 2011, YouTube had more than 1 trillion views

In 2011 there were almost 140 views for every person on Earth

Created in 2007, the YouTube partner program now has 30,000+ partners from 27 countries around the world

YouTube pays out millions of dollars a year to partners

Hundreds of partners are making six figures a year

Partner revenue has more than doubled for four years in a row

YouTube has more HD content than any other online video site

There are thousands of full-length movies on YouTube

10% of YouTube’s videos are available in HD

YouTube mobile gets over 600 million views a day

Traffic from mobile devices tripled in 2011

The YouTube player is embedded across tens of millions of websites

Media in the Online Age : SoundCloud

Media in the Online Age : SoundCloud

Charles Leadbeater We-Think Social networking

Examples to support
Flicker
Pin Intrest
Youtube PhoneBlocks
wiki

Wiki
this supports the idea that We-Think because everyone can contribute to the information on the website and bring all the information together. So with this it allows loads of people to add and make the page better for the masses. So as you can see from the table below it allow many people to participate, share and collaborate their ideas to make the best source of information in the world.

It has 4,465,291 content articles, and 32,362,474 pages in total. There have been 695,974,581 edits. There are 826,642 uploaded files. There are 20,864,551 registered users, including 1,416 administrators.

This information as of 07:18, 5 March 2014 (UTC)

This is an example of wiki be a load of rubbish because the post underneath was not true and this means that it is a problem with the we-think idea because anybody can contribute but some people get it all wrong. 

1) this shows us that from the past there was no way to share and add you own ideas because you would only get new information from the library. were as now you can go on wiki and get what ever information you may need at that time because everything is on wiki.
2) The impact of the internet is that it allows more people to create there own media with the use of wiki. This because any body can contribute to the wiki pages. Also with this such as flicker you can upload and post your own items on the website such as photo albums so you can now produce and share your own ideas.
3) The internet has made information more accessible to the public so with this it has allowed more people to become less passive. As well as this the internet allows more people to comment on something and allow them to share their points.
4) With the technological convergence allows people to post and share their ideas from anywhere and this means that it allows you to be creative almost 100% of the day were as you would have only been able to do this is you took it to a producer of something. So with the increase in technological convergence anyone any where can make anything they want to.

Film download

Bit torrent is the most used website to download and or stream films in 2013. It has over 50% of all downloads in 2013,

Most downloaded films of 2013 legal were the hobbit and iron man 3 at a little less than 8 million each. 

This is because they are hyped up films and are there to draw lots of attention to the public. This is because they are massive Hollywood blockbusters.

Popular on youtube

A viral comic video about how animals eat their food has topped this year's YouTubemost viewed in the UK.

Each year, the list gives the run-down of the videos that have gained the most views and grabbed the public's attention.

How Animals Eat Their Food involved two men showing how creatures such as a rhino, a lizard and a kangaroo eat.

The video has been viewed more than 88 million times and spawned various parodies and follow-ups.

My Wedding Speech, by Tom Fletcher from McFly, who sang his new bride a song for his speech during their wedding is in second place.

The list of music videos was topped by Naughty Boy, by La La La featuring Sam Smith, closely followed by PSY's follow up to Gangnam Style, Gentleman.

This year YouTube said it did not just look at views, but also took shares, searches, likes and responses into account when it made the list.

Other popular music videos in the UK included Blurred Lines by Robin Thicke at number three and Miley Cyrus's Wrecking Ball at four.

Across the world the most watched video was The Fox (What Does the Fox Say?), by Ylvis, with the Harlem Shake (Original army version) in second.

The full list of the UK's top 10 YouTube videos of 2013:

• 1. How Animals Eat Their Food - MisterEpicMann
• 2. My Wedding Speech - Tom Fletcher from McFly
• 3. Attraction perform their stunning shadow act - week 1 auditions, Britain's Got Talent 2013
• 4. Will & Jaden Smith, DJ Jazzy Jeff and Alfonso Ribeiro Rap! - The Graham Norton Show, BBC One
• 5. asdfmovie6
• 6. Harlem Shake (original army edition)
• 7. Tom Daley: Something I want to say
• 8. Francine Lewis with her many impressions - week 2 auditions, Britain's Got Talent 2013
• 9. PEOPLE ARE AWESOME 2013 (Hadouken! - Levitate)
• 10. Learn the Alphabet with Peppa Pig!

The full list of the UK's top 10 music YouTube videos of 2013:

• 1. Naughty Boy - La La La ft. Sam Smith
• 2. PSY - GENTLEMAN M/V
• 3. Robin Thicke - Blurred Lines ft. T.I., Pharrell
• 4. Miley Cyrus - Wrecking Ball
• 5. Miley Cyrus - We Can't Stop
• 6. Avicii - Wake Me Up (Lyric Video)
• 7. Ylvis - The Fox (What Does the Fox Say?) [Official music video HD]
• 8. Daft Punk - Get Lucky (Official Audio) ft. Pharrell Williams
• 9. Katy Perry - Roar (Official)
• 10. Rudimental - Waiting All Night feat. Ella Eyre (Official Video)

The full list of the top 10 trending YouTube videos across the world in 2013:

• 1. Ylvis - The Fox (What Does the Fox Say?), tvnorge, 265,351,182
• 2. Harlem Shake (original army edition), kennethaakonsen, 95,074,238
• 3. How Animals Eat Their Food, MisterEpicMann, 88,314,305
• 4. Miley Cyrus - Wrecking Ball (Chatroulette Version), SteveKardynal, 67,761,062
• 5. baby&me / the new evian film, EvianBabies, 66,802,801
• 6. Volvo Trucks - The Epic Split feat. Van Damme, VolvoTrucks, 57,163,518
• 7. YOLO (feat. Adam Levine & Kendrick Lamar), thelonelyisland, 53,268,881
• 8. Telekinetic Coffee Shop Surprise, CarrieNYC, 50,198,668
• 9. THE NFL : A Bad Lip Reading, BadLipReading, 43,945,120
• 10. Mozart vs Skrillex. Epic Rap Battles of History Season 2, ERB, 41,647,082

Key facts about youtube

Youtube was founded on February 14 2005.
Youtube was founded by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal
the audience profile on youtube is 51.97% male and 49.03% female in 2013.

So as you can see the most viewed videos are music videos on youtube this is because they have such a wide cover over the tv and music charts as well.

Recently the earth’s population passed the 7 billion mark and over 2 billion of those are connected to the internet and more than 5 billion have a mobile phone.

60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.

Over 4 billion videos are viewed a day

Over 800 million unique users visit YouTube each month

Over 3 billion hours of video are watched each month on YouTube

More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years

70% of YouTube traffic comes from outside the US

YouTube is localized in 39 countries and across 54 languages

In 2011, YouTube had more than 1 trillion views

In 2011 there were almost 140 views for every person on Earth

Michael Wesch vlogers Youtube

hulk don't like socks

It's never too early for diarrhea

Both of these vlogs have over 300 thousand views and this is because people want to watch them well they talk about stuff happening in their lives or the lives around them. This draws many people together with them being able to comment on the videos and like the videos to make them become popular. This also all draws people together to react and comment to and react to the same video of their daily lives. This allows many people to have a stronger voice and potentially become a new community that people watch instead of the news if they vlogging on current events. So this is very much user generated content for the public to enjoy.

Piracy in the film industry

Crowd sourcing

This film is a great idea of how people come together to make a film. This is because any body could do a 15 second clip in the film and they could have up to 5 scenes and this meant that thousands of people got involved with the new project. started in 2009 and was finished and produced to the public in 2012. The project an emmy in 2010 for creative achievement.

1. How have online media developed?
It has allowed many people come together to create films that may not have existed without the internet,  david gauntlet stated that this will allow people to pass the media gods and start having an impact.

2. What has been the impact of the internet on media production.
It has allowed many more people to start making their own film with the star wars uncut as more than 1000 people helped make this new project happen.

3.How is consumer behaviour and audience response transformed by online media, in relation to the past?
This has allowed more people to watch and contribute with media due to the internet were as in the past you just had to sit back and let the media gods distribute media down to us.

4. To what extent has convergence transformed the media?
because there is more convergence in the present time it has allowed more people to watch and use the internet when they are not at a computer. So this allows people to watch short films or films when they are out and about if they get board. So this has giving the little people a voice as they may be able to get more people watching if they are only short films as some people may only have 10 minuets to watch a film and see the short film.

• Is an example of crowdfunding
• It was created to help bring creative projects to life
• More than 5 million people have supported over 50 000 projects
• People donate money to help fund video games, designs, music, journalism or movies 
• People who back kickstarter can receive tangible rewards for backing projects 
• Some notable works, including 'Sun Come Up' and 'Incident in New Baghdad' have been nominated for academy awards 

The veronica mars movie stars Kristen Bell and is a carry on from the tv series - it is not backed by warner bros. 

Release date: March 14th 2014

Budget: $5.7 million 

CROWDSOURCING:

Individuals sourcing their project and then gathering a crowd to help contribute or fund. 

Obtaining needed services, ideas or content by soliciting contributions from a large group.

Star Wars Uncut:

•  473 fifteen-second segments created and submitted from a variety of participants.
• As of 2013, all scenes for the next film, The Empire Strikes Back have been submitted, and the "uncut" film based on the scenes is under production.
• You have 30 days to create a scene once you have chosen one
• Nearly a thousand fans came together to participate and the resulting movie is equal parts fun, kooky, and dearly nostalgic.
• It won a primetime emmy in 2010

What has been the impact of the internet on media production?

• It has allowed more people to come together to be a part of a big project that receives large recognition
• The media gods...conglomerates no longer control which films can receive funding. 
• They can be consumed for free
• It raises more recognition for existing films, such as: Star Wars