With this you can see it is all about how the producers have taken advantage of convergence but their is some points that will mean that they didn't think of convergence very well and have not taken advantage to it fully. I believe how every they have figured out how to take advantage of it and i will tell you by using film industry music industry and social networking.
I believe that with the idea of kickstarter coming about it has made it very easy for the producers to make an idea and get it out their to the public eye. This is because with kickstarter it is very easy to find people that are willing to back a winning horse and something that will make money in the end. So with kickstarter it allows us to take advantage of technological convergence thought the use of the Internet. This is because when on kickstarter the audience have a chance to fund the project, comment, share and even link the video idea. So with a film called veronica mars on kickstarter they wanted to raise $2 million to produce the film and they did this with in 10 minutes braking the record for fastest $1 million and $2 million raised. This talks all about the push pull theory this is because allows us to produce the media ourselves now instead of waiting for the media gods which is what Chandler was all about with this theory. So with kickstarter i believe it proves the idea of them taken advantage of convergence because it is a great way for them to make money off it in the end. In the future i believe because their are more people using kickstarter with over 61,000 projects now underway with over 6.1million people using it, their will be an increase of people wanting to produce their own content thought the funding of kickstarter as it allows them to make something they want without the media gods saying no.
